Notecard Inserts
28/03/10 20:50 Filed in: Pellinore Press
We decided to repackage our notecards in sets of 3 (used to be 6) to encourage sales. This was a large undertaking as it required reprinting all the package back inserts. The following image shows the form in the pressbed. It originally featured a border running all the way around, but that proved very difficult to print as well as making it tricky to change the interior type for subsequent inserts.
The following are 2 proofs showing the clogged and subsequently cleaned serif on the “a” in “Blank”. Usually the brush is sufficient to remove gunk that collects in the crevices of counters and serifs, but this required the careful use of an Exacto knife. The font is Century Nova, and luckily we have a lot of it.
Here is the growing stack of finished inserts and some tools, such as a ruler with typographic measurements and a loupe for examining proofs. This ruler is especially nice as it has points as well as picas.
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The following are 2 proofs showing the clogged and subsequently cleaned serif on the “a” in “Blank”. Usually the brush is sufficient to remove gunk that collects in the crevices of counters and serifs, but this required the careful use of an Exacto knife. The font is Century Nova, and luckily we have a lot of it.
Here is the growing stack of finished inserts and some tools, such as a ruler with typographic measurements and a loupe for examining proofs. This ruler is especially nice as it has points as well as picas.
Read More...
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